Ather Rizta: Today, Electric Vehicles (EVs) have become a necessity in India, not just a trend. But when it comes to family, people give equal importance to comfort, reliability and budget, not just style. Ather Energy understood this when they launched the Ather Rizta.
Ather Rizta: A trusted companion for families
Ather launched the Rizta on 6 April 2024 and its deliveries began in July 2024. And then began a journey that is creating new records every month. In just 10 months, the Rizta sold 99,691 units, and by the beginning of May 2025, with the addition of 309 more units, it crossed the historic sales figure of 1 lakh. It has become the fastest and best-selling scooter in Ather’s history.
Rizta came out on top in the competition
Rizta was competing with many famous brands in the market like TVS iQube, Bajaj Chetak and Hero Vida, but Ather left everyone behind with its special mindset and art of understanding the customers. Great range, simple and beautiful design, and reliable performance made it a favorite of the people.
Today Rizta is not just a scooter, but has become a smart investment for families – which is not only light on the pocket but also a sign of responsibility towards the environment.
Ather changing mindset became the key to success
Ather’s brilliant strategy was behind the success of Rizta – they understood that EVs are not just a craze for the youth, but have become a necessity for even an ordinary family. Shifting focus from performance to convenience proved to be Ather’s masterstroke. This change is changing the direction of EV adoption in the Indian market today.
Electric travel now easier for families
Rizta’s phenomenal sales are proof that electric scooters are no longer just a matter of style or speed. Today, Indian families are also adopting EVs – because now they need an option that can meet their everyday needs without any hassle.
Other options available in the market
If you want to consider another option, then there are options like Ather 450S (₹1.22–1.36 lakh), Deltic Trento (₹1.28 lakh), Komaki TN-95 (₹1.19–1.4 lakh), and VLF Tennis (₹1.3 lakh). But looking at the current situation and buyers’ experience, Ather Rizta has emerged as the strongest contender at the moment.
Disclaimer: The information given in this article is based on various sources and the latest available data. Scooter prices, features and sales figures may change over time. Please get complete information from the official website or nearest dealer before purchasing.
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