The demand for ultra luxury cars still remains among the super rich


While the pandemic has stalled the financial goals of many people across the globe, it may have given the highly affluent a chance to indulge in other vices. Were it the luxurious automobiles that were mentioned? Sure, since Rolls-Royce announced that sales in 2021 were higher than any other year since the company was founded 117 years ago.

Sales of Rolls-Royce increased by 49 percent in 2021 as compared to the previous year. While the effects of the pandemic only started showing up in 2020, the performance of the luxury vehicle brand in 2021 was much better than in any prior year. The firm is said to have sold 5,586 units worldwide, a percentage increase indicating that those who can afford a Rolls Royce are largely buying one. China, North America and the Asia-Pacific region were the primary drivers of demand.

For several reasons, F2021 was a challenging year for the world and the global automobile industry. Rolls-Royce was not untouched by the problems posed by the pandemic and semiconductor chip shortages around the world. In a statement, Rolls-Royce CEO Torsten Müller-Otvos said, “I don’t think anyone would argue with me that 2021 was the most difficult, unpredictable and difficult year for businesses across the board.” However, he added that bringing Rolls-Royce home would be a lengthy process. “If you order a Rolls-Royce now, you can support it where you need it in about a year.”

This is partly due to how carefully each Rolls-Royce unit is crafted, but it is also related to the fact that the order book is full. Multiple reports suggest that 2022 is potentially another promising year for the British manufacturer.



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