Popular video platform YouTube is now planning to expand its scope. YouTube on Tuesday said it will acquire Indian video e-commerce platform Simsim, which aims to help small businesses and retailers reach new customers. We’re taking another step to help viewers find and buy local business products, Google said in a blogpost. We have signed a binding agreement to acquire Simsim and the transaction is expected to be completed in the coming weeks. The company, however, did not disclose the financial details of the transaction.

The blogpost states that there will be no immediate changes to Simsim and that the app will continue to operate independently. SimSim co-founders Amit Bagaria, Kunal Suri and Saurabh Vashisht said in a joint statement that the platform was launched to help users across India shop online with ease.

We launched Simsim with the mission to help shop online with ease across India, by trusted influencers through small sellers and brands able to showcase and sell their products by harnessing the power of content, he explained. Being part of the YouTube and Google ecosystem, Simsim takes Simsim forward in its mission.


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