In a clear indication that the short video entertainment platform TikTok may soon be back in India as its parent company ByteDance has filed a trademark for the short-form video app with the Controller General of Patents, Designs and Trademarks. It was one of the 59 Chinese apps that were banned by the government in June last year. After the ban, the Tiktok app disappeared from the App Store. However, platforms including Facebook’s Instagram integrated a similar experience, which was originally available on TikTok for Indian users to fill their gap.
ByteDance filed a trademark application for TikTok with the title “TikTok” on July 6. According to media reports, ByteDance is in talks with the government to bring back TikTok in the country. The Chinese company also assured the officials that it would work to comply with the new IT regulations. In 2019, ByteDance appointed its Chief Nodal and Grievance Officer in India. But even after being the nodal and grievance officer, ByteDance-owned TikTok faced a nationwide ban last year for endangering the country’s “sovereignty and integrity” amid border tensions with China. Months after the ban, ByteDance was reportedly in discussions with Reliance Industries to invest in TikTok to revive its business in the country.
At the time of its ban, TikTok had around 200 million users in the country. Those users were attracted by platforms including Instagram and YouTube through their integrated offerings Reel and Shorts, respectively. Its ban on demand for short-form video apps amid the national lockdown and some Indian TikTok alternatives also emerged in the market to take advantage of the cash.