India’s leading dairy-free food brand, Whitecube, announced the launch of its first ever Whitecube Vegan Butter. This buttermilk is made without a drop of any dairy product, is completely plant-based with vitamins B12 and D. Whitecube Vegan Butter is devoid of any inter-esterified fat, trans fat or palm oil.
Ms Sonal, CEO and Founder, Whitecube said, “I have always loved animals. Using their products has been something I have always considered against my ethics and that is how Whitecube started. We wanted to be able to offer a completely vegetarian option to those who follow this lifestyle or want to make a change in this lifestyle as the new India is witnessing a rapid increase in vegetarian awareness. While we were working on our R&D, we realized the gap in the market where there were no butter substitutes for our vegetarian members. That’s why we thought this year just before Janmashtami, not only surprise our vegetarian consumers but also Lord Krishna with Whitecube Vegan Butter.
When asked about the future plans for the company, Sonal said, “We intend to walk the tight ropeway of continued sustainability of our existing verticals, while the new – all-vegan dairy options and value-added dairy-laden foods. of options are within the industry. like vegetarian cookies/chocolate etc’.
Launched in 2013, Whitecube is India’s leading dairy-free food brand. Our dairy-free foods are specially created to fill in some critical gaps. Our ice creams come in over 20 different flavors to delight your taste buds. All flavors are dairy free, cholesterol free and transfat free. Whitecube has been consistently honored with the PETA Vegan Food Awards in 2013 and 2014. Whitecube retail tubs are now available in many metropolitan cities of India like Delhi-NCR, Mumbai, Bangalore, Pune, Kolkata, Chennai, etc. As a business, we are a proud alumnus of Nexus, the US Embassy, an innovation hub and business incubator run by ACIR.