Inflation Impact Instead Of Increasing Price Companies Reducing Weight Of Packet


Inflation Impact Instead Of Increasing Price Companies Reducing Weight Of Packet

Inflation Impact on Spending: Due to the increase in the prices of commodities, FMCG companies are adopting this old method of dealing with it in a new way. Instead of making the products expensive, they are keeping less items in the packet. Due to this, customers have started getting things in less weight at the old price.

Apart from this, FMCG companies are also bringing cheap packs of some products and are also following fast to reduce the expenditure on advertisements. Many commodities from Russia-Ukraine have been expensive for a long time. Along with this, the concern of the companies has increased due to the ban on the export of palm oil from Indonesia. Its biggest impact is being seen on the earnings of companies.

most affected by

The products which are being hit the most by inflation include biscuits, chips, potato bhujia, small soaps, chocolates and noodles. They are used daily in homes. Mayank Shah, Category Head, Parle Products, said that the low weight packets are being sold more.

Aloo Bhujia cut by 13 grams

Haldiram has reduced the weight of the pack of Aloo Bhujia from 13 grams to 42 grams. Parle ji has reduced the weight of 5 rupees biscuits from 64 to 55 grams, while the weight of Vim bar has been reduced by 20 grams. It has now become 135 grams instead of 155.

This salty halves the weight

Bikaji has reduced the packet of Namkeen worth Rs.10 in half. Earlier it used to be of 80 grams which has now become of 40 grams. At the same time, most of the companies have also reduced the weight of handwash from 200 ml to 175 ml.

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25 to 33 percent contribution

Small packs of one to 10 rupees contribute 25-35 percent in the business of most FMCG companies. They increase the prices on big packs, but increasing the prices on small packs is a loss-making deal.

Price increased in cities, weight decreased in villages

Dabur India said, in urban areas the customer can pay more, the products have been made expensive there. The weight of packets has been reduced in villages because packets of Re 1, Rs 5 and Rs 10 are sold more here. With inflation not showing relief in the near term, companies are now also offering bridge packs, which mean combining two priced products into one.

HUL’s special way

Hindustan Unilever (HUL) said that it is adopting the strategy of bridge pack to deal with inflation. Small packs account for 24 percent of Emami’s total business. Britannia said that the 5 and 10 rupee products contribute 50-55 per cent to its business.


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