A commercial of Varun Dhawan, a well-known superstar of the entertainment world, has become a ruckus. The actor’s Lux Cozy Ed is in controversy for two reasons. The first is that this advertisement told them a copy of an advertisement to the Amul Macho company. Amul Macho alleges that Varun Dhawan’s ad matches with his popular 2007 towing underwear ad. Others accused Varun Dhawan of spreading obscenity through Lux Cozy Ad.
Many people are angry after seeing this advertisement of Lux Cozi. One user wrote – Just imagine that if a woman with a bean-ed had shot at the innerwear, then the society would have started opposing it. Another user wrote: These people have no shame in spreading pornography. Commenting on the cast of this ad, a user called them an overacting shop. A person has termed Varun Dhawan’s ad as rubbish.
In this regard, Amul Macho Company has filed a complaint against Lux Cozy Company with the Advertising Standards Council of India. JG Hosiery, the maker of Macho Innerwear, pointed out the similarities in both the commercials, saying that the woman wore the same type of underwear in both the commercials. The color of the underwear is the same. After seeing the underwear, the supporting cast has the same reaction, the musical theme, the ad has a small town setting, doing laundry. These are all parallels that Amul Macho accuses Lux Cozy of stealing.