New Delhi: Yoga guru and founder of Patanjali Ayurved Baba Ramdev himself promotes his company’s products. But now soon famous cricketers and actors can also be seen promoting Patanjali’s products. This decision comes 15 years after Baba Ramdev founded Patanjali Ayurved.

Baba Ramdev recently said in an interview that for the first time it has been decided to rope in a popular personality like cricketer and actor to promote Patanjali products. Celebrities will also promote Ruchi Soya products with Patanjali. Patanjali Ayurved had bought Ruchi Soya only last year. Baba Ramdev founded Patanjali Ayurved in 2006. Talking to the media, Baba Ramdev said that we are going through the process of negotiating with a cricketer and a Bollywood actor. The negotiation process will be completed in the next few days. Although Baba Ramdev has not disclosed the name of any celebrity.

The yoga guru said that some industry leaders make fun of what a yogi would know about corporate governance and professionalism. We took his joke as a challenge and established Ruchi Soya as a listed corporate entity. He said that Ruchi Soya will transform from a commodity company to an FMCG company and become a market leader with a turnover of Rs 50,000 crore.


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