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Bajaj Finance Limited kicks off Diwali campaign ‘EMI Hai Na’ with a bang

Exclusive offers across a wide range of categories and brands.

Pune, October 27, 2021: With the festive season in full swing, Bajaj Finance Limited in association with Bajaj Finserv Direct Limited has launched its Diwali campaign ‘EMI Hai NA’ to offer discounts and cashback on a wide range of products. has been launched. and brands purchased on EMI through Bajaj Finserv EMI Store of Bajaj Finserv Direct Limited ( Customers can avail discounts on electronic products, home appliances, smartphones, smartwatches, furniture, fitness equipment, home decor, accessories, kitchen appliances and much more with minimal down payment. The campaign will conclude on 15 November 2021.

The campaign has a catchy jingle that addresses the general sentiments of most middle-class Indian consumers when faced with the choice of making a high-priced lifestyle purchase. With the “EMI Hai Na” campaign, the brand enables every customer residing in different cities to experience the benefits anytime, anywhere for their shopping aspirations. The campaign embodies the essence of India’s ‘united by one mantra’ and, i.e., “EMI Hai Na” in the context of repayment of purchases through monthly instalments.

Moving live across digital platforms including Bajaj Finserv’s social media channels (such as Facebook, Twitter, LinkedIn, YouTube), audio streaming platforms (such as Gaana, JioSaavn), radio, infotainment and other OTT channels, the brand has adopted a 360-degree strategy. is included. To make “EMI HAI NA” synonymous with Bajaj Finserv’s subsidiaries, Bajaj Finance Limited and Bajaj Finserv Direct Limited.

To increase the speed, the company has also created a virtual game where customers can participate in a challenge to get the maximum score. Participants will get cashback rewards. The Bajaj Finserv EMI Store also promises a seamless experience through its reputed and trusted network of partners.

Apart from deals, discounts, offers, digital videos, games, dedicated webpages and third party support, the brand aims to leverage a network of 43,000+ sellers across India, with other benefits such as minimal documentation and pre-approved loans*. Customers can shop directly from their preferred stores or online using their “Bajaj Finserv EMI Network Card”.

The campaign is also said to offer customers to save through various curated rewards and promotions.

*Finance is provided by Bajaj Finance Limited at its sole discretion and will be governed by the Loan Terms and Conditions. Prizes are subject to the fulfillment of the terms and conditions of the promotion.

About Bajaj Finance Limited:

Bajaj Finance Limited, the lending arm of the Bajaj Finserv Group, is one of the most diversified NBFCs in the Indian market, serving over 50 million customers across the country. Headquartered in Pune, the company’s product offering includes consumer durable loans, lifestyle finance, digital product finance, personal loans, loan against property, small business loans, wallets, co-branded credit cards, two wheeler and three wheeler loans, commercial loans . / SME loans, loans against securities and rural finance including gold loans with fixed deposits and vehicle refinance loans. Bajaj Finance Limited is proud to hold the highest credit rating of AAA/Stable for Long Term Borrowings, A1+ for Short Term Borrowings and FAAA/Stable for FD Programme. It has also been credited with a long-term issuer credit rating of BB+/stable and short-term rating B by S&P Global Ratings for ECBs.

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