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TVS Motor launches BTO platform for factory customization of bikes

In a major development, TVS Motor Company has launched a new platform called ‘Built to Order’ (BTO), which offers factory customization and personalization options for its products. Customers will be able to customize their vehicles at the time of purchase, and the products will be made to their liking.

“This further reinforces the company’s commitment to introduce first-class technologies and class-leading features in this segment,” it said in a statement.

For customization, customers can choose from various kits, graphic options, rim color options and individual race numbers for their two-wheelers. The different kits offer a plethora of features to further enhance the performance and styling of the vehicles as they please. TVS is also introducing a special ‘Race Replica’ graphic inspired by its race machines, the company said.

The new business vertical will empower customers to customize and personalize their vehicles while shopping, which will be manufactured directly at the factory as per their requirements. TVS’s built-to-order platform TVS Motor will debut with the company’s flagship motorcycle, the TVS Apache RR 310. Customers can choose from a pre-set kit, graphic option, rim color option and personalized race number.

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